DISCOVER WHAT’S NEW IN OUR COLLECTIONS
A second collaboration
to contribute to the protection of whales
A second collaboration to contribute to the protection of whales
In April 2020, a humpback whale left the St. Lawrence River estuary and travelled 400 km against the current, eventually stopping in Montreal. She touched the hearts of the many who came to see her jumping and blowing in the waters of our river. But she also highlighted the great difficulties that cetaceans face in an increasingly degraded and dangerous habitat.
Two years ago, we supported the GREMM (Group for Research and Education on Marine Mammals) and adopted a beluga, named Novo. With the goal to keep on helping to protect the most vulnerable ecosystems, this year we partner with CPAWS Quebec (Canadian Parks and Wilderness Society – Quebec Chapter).
The cover of the Garbo-EB and Garbo-B, designed by illustrator Annie St-Amant, pays tribute to the “Montreal whale”, that visited the city in June, and financially supports the work of CPAWS Quebec which aims to create a network of marine protected areas in the St. Lawrence.
The “Montreal Whale”, illustration by Annie St-Amant
By buying this agenda, you allow W. Maxwell to completely fund a scientific study to be carried out by the CPAWS Quebec. The objective of this study is to support a very concrete project: the creation of a network of protected areas covering 30% of the St. Lawrence marine territory thus ensuring the protection of the whales that live there.
Our planners change
in order to reduce our environmental impact:
our transition towards plastic-free agendas
A new cardboard cover of our Euro and Kibo models
Our planners change in order to reduce our environmental impact : our transition towards plastic-free agendas
A new cardboard cover of our Euro and Kibo models
Last year we dismissed the recyclable see-through plastic cover of the Baro and Garbo agendas. We chose instead a paper-wrapped cardboard cover. Starting from the 2021-2022 collection, the same change will be made for the Euro and Kibo models.
Even if the plastic resin had the advantages of being sturdy, resistant to water and scratches, we have replaced it with materials that are more environmentally friendly and sourced from sustainable forestry practices. They are also easily recyclable. With this choice, we reduce the environmental impact of each agenda without giving up the vibrant colours that you love. We are confident that you will like the new Euro and Kibo as much!
Your response to the new Baro and Garbo last year was exceptional. This has confirmed to us that we share the same values. Thank you for supporting us through these changes!
Refills for our Gama and Ulys planners
(Paper pad without cover)
“Can I buy a refill for my agenda?”
This was one of the questions that customers asked us more frequently. As a matter of fact, for the Polo, Gama, Ulys models, the paper pad can easily be extracted from the cover. Therefore the cover can be reused for the following year.
For the first time, we can now satisfy your request by making available refills for the Gama and Ulys models.
