Given the development of new communication tools, it is necessary to pay particular attention to the protection of individual privacy. This is why we are committed to respecting the confidentiality of the personal data that we collect.

Collection of personal information

We collect the following information:

  • Last Name
  • First Name
  • Postal Address
  • Postal Code
  • E-mail Address
  • Telephone Number

The personal data that we collect is gathered through the contact form and our online store. We use the data thus collected in our process of buying and selling. Moreover, we also use, as mentioned in the next section, cookies files and/or log files to assemble information about your navigation on this website for statistical purposes only.

Use of Google Analytics

The W. Maxwell website uses Google Analytics, a web audience measurement tool. With the aid of cookies, Google Analytics collects information regarding your navigation on this website which is stored on servers located in the USA. Google can communicate this information to a third party in case of a legal obligation or when the mentioned third party processes information on its account.
The data collected by this tool are, for example, the pages that you visit, the date, time, duration and frequency of your visits as well as the links on which you click. Your computer exploitation system, as well as the language used, the name of your internet provider and your geographical position (region), are also part of the information collected. Your IP address is also collected but it is made anonymous (truncated) to ensure the confidentiality of your data. The anonymization of an IP address prevents a web user’s identification by means of the latter.

Google only uses collected data to generate statistics and reports about the navigation on this website. Google will never, in any case, link the information collected on this site with other stored information stored by Google.

If you wish, you can prevent Google from recording your navigation data by installing on your computer the Google Analytics opt-out browser add-on.


How do we obtain your consent?

When you provide your personal information to complete a transaction, to verify your credit card, to place an order, or to plan a delivery, we assume that you consent to the collection of your data and their use for this purpose only.
If we ask you to provide personal data for a different reason, for example for marketing purposes, we will ask for your explicit consent, or we will explicitly give you the option to refuse.

How can I revoke my consent?

If after giving your consent you change your mind and do not consent any longer to us contacting you, collecting your data or disclose them, you can inform us by contacting us at


We can disclose your personal data if the law obliges us to do so or if you violate our Conditions of Sale.


The personal data we collect is stored in a secure environment. Our employees are bound to respect the confidentiality of your information. To assure the security of your data we implement the following measures:

  • SSL Protocol (Secure Sockets Layer)
  • SET Protocol (Secure Electronic Transaction)
  • Access management – authorized person
  • Data Backup
  • Firewalls

We are committed to maintaining a high degree of confidentiality by implementing the latest technologic innovations permitting to assure the confidentiality of your transactions. However, as no system offers maximum security, an element of risk is always present when using the internet to transmit personal data.

Changes to this confidentiality policy

We reserve the right to modify the present policy at any time, please consult it regularly. Changes and clarifications will become effective immediately after their publication on the website. If we modify the content of this policy, we will inform you here of its update, so that you know which data we collect, how we use them, and under which circumstances we disclose them, if necessary.


Our confidentiality policy is regulated by Canadian law.

Questions et contact information

If you wish to access, correct, modify, delete any personal data stored by us, file a complaint, or simply to obtain more information, you can contact us at