Enraciné dans la communauté

Rooted in the

Engagé pour l'environnement

Committed to the environment

Inspirés des traditions

Inspired by

Résolument moderne


Rooted in the community

At W. Maxwell, we believe that each one of us has the power to contribute to change things. All that’s needed is a concrete act, however small it may be.


In 2008, W. Maxwell employees co-founded Canal Bleu, a collective of residents who have since carried out more than 67 clean-ups along the Lachine Canal, as well as in the Saint-Henri, Little Burgundy, and Griffintown public space.

Canal bleu Facebook Page


With the arrival of thousands of new residents in the Sud-Ouest borough, W. Maxwell decided to get involved in livening up the public space and creating opportunities for people to get together. In 2015, we established a free outdoor festival of film noir on the banks of the Lachine Canal. In 2019, for its fifth edition, Film Noir au Canal attracted an average of 510 cinephiles for each of its 6 nights. The atmosphere there was magical!

Film noir au Canal website


It is thanks to this organization that we have had the chance, in the last few years, of seeing sheep grazing in the city. In some of Montreal’s urban parks, these endearing animals bring many benefits: they reduce the need for mechanical lawn mowing, thus the use of fuel and herbicides, as well as noise and nuisances for the wildlife. Moreover, they inspire in those who cross their path a feeling of relaxation and reconnection with nature. During the 2019 and 2022 summers, an employee of W. Maxwell has volunteered as a shepherdess for Biquette à Montréal for a total of 20 weeks.

Biquette à Montréal Facebook Page


We also support the cause of access to education and care for the most disadvantaged people through the projects of ROTH, a non-profit secular organization that struck us with its integrity and the effectiveness of its approach. The mission of ROTH is to provide local communities around the world with the tools to encourage better access to health care, education, drinking water, a healthy diet, and housing.

ROTH website
Bal des enfants de l'OSM


During the past year, we have also collaborated with the following Montreal organizations:

If these causes touch you as they touch us, we encourage you to get involved.

Committed to the environment

At W. Maxwell, we strive to reduce our environmental footprint through a series of actions

    The paper used for all our planners and notebooks is either sustainable forestry certified, or recycled, or both.

    The inks used for printing are soy-based, which reduces the use of petroleum-based oils in inks.

    Our suppliers are at the cutting edge of technology when it comes to saving energy. The presses used to print our products are highly energy efficient.

    Each year, a specialized firm takes care of recycling the paper of our unsold agendas.

    Our planners and notebook do not contain any animal products.

    Our faux leather is free of toxic substances (ROHS certified) and emissions (Confidence in Textiles certified).

Our transition towards plastic-free agendas with new cardboard cover

Our transition has begun in 2019 with the replacement of the plastic cover of the Baro, Baro-E, Garbo, Garbo-E agendas with a new rigid cardboard cover. Starting from the 2021-2022 collection, plastic has been eliminated from the Kibo and Euro agendas as well. The new covers, chosen for their substantially lower environmental impact, won’t cease to delight stationery enthusiasts with their vibrant colors that are updated every year.

Are our products recyclable?

If, after the year has ended, you manage to part with your planner, please note that the covers of the Mini, Mini-E, Euro, Kibo, Baro, Baro-E, Garbo, Garbo-E, Buro et Maxi planners are made of paper and carton: they are recyclable.

Note: Recycling and selective collection standards vary. Please refer to the list of materials accepted by your municipality.

Inspired by tradition

Because a planner doesn’t have an easy life, W. Maxwell carefully chooses its components to guarantee its strength and to offer the best possible user experience.

Planner/Agenda Construction

For 365 days, its pages are opened and closed over and over, it follows us as we move around, it sometimes gets wet or a little torn up… and that’s normal! All its components must be carefully chosen and assembled to ensure its strength and the best possible user experience. W. Maxwell’s agendas and notebooks incorporate several elements from the grand tradition of classical stationery; we have drawn upon the solutions found over the centuries to create a time management tool that stands up to any challenge.

That’s why:

  • the pages of our planners open flat (no need to struggle with a planner that wants to close);
  • the paper is thick enough to stop the ink from bleeding onto the other side of the page;
  • the binding is reinforced by the head and tail bands, which ensures that the pages will always remain firmly in place;
  • our elastic bands are strong and don’t warp;
  • we look for the materials that are the most pleasant to the touch.

Thoroughly modern

“The details are not the details. They make the design.”
– Charles Eames

The details are at the heart of our design work. At W. Maxwell, we believe that a rigorous design should be the basis of any object, especially one you use every day.

It’s a great pleasure when, after a long search, we find an original solution for improving our products or a new irresistible colour.

carnet clouzo notebook journal ligné

Every year, we explore the new trends, and we are on the lookout for new inspiration. Our collections are always different, with the colours and the design evolving each year, but our planners remain true to our principles: the union of pure forms and bright colours.

All our products are designed in Montreal, UNESCO City of Design.